Celebrity CEO — Building Your Personal Brand Through Smiles Not Sales

One of the questions I’m often asked is, “Ramon how can I get more customers and keep the customers I have”. It’s something that EVERY business owner wants to know, big and small.

The challenge with smaller businesses is that we have few resources, less staff, less time than a large business. They can spend lots of money on advertising campaigns.

For entrepreneurs who want to INVEST in their business, the key is to build a strong personal brand. I write about this in my latest book, “Celebrity CEO: How Entrepreneurs Can Thrive by Building Community and a Strong Personal Brand”.

Instead of trying to FIRST get sales, I recommend FIRST build a fan base, build a tribe. Get people to know, like and trust you.

Once you do this, it’s a lot easier to ask for the sale.

Trust is essential in sales.

Celebrity CEO, shows you the best practices and insights I’ve found over the years to grow my business. Indeed, I LOVE sales. But what I do much more than sales is develop, nurture, educate my community.